CARLOS UREÑA

Payments Product Executive

USD Clearing · Cross-Border Payments · Cash Management · Liquidity · Commercialization

I started my career in pricing and analytics. That gave me an early grounding in how pricing and cost decisions shape a payment product’s performance.

From there, my roles expanded into USD clearing, cross-border payments and broader product management, with responsibility for how products were built, priced, brought to market and managed once they were live.

I’ve worked at Citi, Deutsche Bank, HSBC and Mashreq, across established payment businesses as well as new and evolving products.

Outside of work, I’m a husband and dad and a lifelong New York sports fan.

Portrait of Carlos Ureña

Perspective

Building payment products requires more than building capabilities.

Successful payment products must solve real client problems, operate reliably and create sustainable value. Doing that requires understanding how product decisions affect clients, technology, operations, risk and the economics of the business.

Three principles shape how I approach payments product management.

Start with the client problem.

Before developing a new capability or changing an existing product, understand the problem it needs to solve. Technology creates possibilities, but client needs, adoption and practical application determine whether those possibilities translate into value.

Connect product decisions across the business.

A product decision rarely affects just one function. Product, Technology, Operations, Risk and Finance bring different perspectives. Understanding those dependencies early helps turn product strategy into something the organization can actually deliver and support.

Understand the economics behind the product.

Revenue and transaction growth matter, but they don't tell the entire story. Understanding profitability, client behavior and the economics of delivering a service helps determine where to invest, what to improve and which capabilities are worth preserving.

Original Work

Payments Franchise Index

Over two decades in payments, I repeatedly encountered the same challenge: organizations can see individual performance metrics while still struggling to understand where friction is being created across the broader payments business.

I developed the Payments Franchise Index to explore that problem systematically.

PFI examines how effectively an organization can see and connect signals across client behavior, growth, revenue, execution, economics and governance. Its purpose is not to prescribe a strategy or replace deeper analysis. It is to identify where to look.

PFI identifies where to look; deeper examination determines what, if anything, should change.

Franchise Assessment

A structured view across eight dimensions of payments franchise performance.

Evidence Profile

See how the evidence differs across the eight dimensions, including areas of relative strength.

Signals & Patterns

Surface specific evidence and patterns that may warrant closer attention.

Examination Agenda

Identify where deeper examination may be warranted before determining what, if anything, should change.

43 questions · 8 dimensions · Responses saved in this browser · Executive results experience

Explore the Payments Franchise Index

Experience

More than 20 years across payments, cash management and transaction banking.

What I've enjoyed most throughout my career is finding ways to make things work better, whether that means improving an existing product, solving a client problem or finding a better way to approach a business decision.

I also enjoy working through difficult problems with people. Sometimes that means getting out of the office, grabbing a cup of coffee and talking through the problem, then coming back to see whether the data supports the assumptions we made.

Citi → Deutsche Bank → HSBC → Mashreq

Areas of Depth

Payments Product Management · USD Clearing · Cross-Border Payments · Cash Management · Liquidity · Product Strategy & Development · Product Commercialization · Pricing & Portfolio Economics

Connect

Let’s connect.

I'm always interested in conversations about payments, product management and the evolution of transaction banking, particularly where client needs, technology and commercial performance intersect.

Disclaimer: The views, opinions, and content published on this website are my own and are shared in a personal capacity. Nothing on this site represents the views, positions, or endorsement of any current or former employer or affiliated organization. The content is provided for informational purposes and does not constitute professional advice.